The Toronto Maple Leafs are the newest NHL franchise to lend assistance to the Professional Women's Hockey Players Association.
A partnership, announced on Saturday, consists of enchanced marketing coordination and assistance and sponsorship consulting on commercial efforts.
"The Toronto Maple Leafs have actually been great supporters and partners of females's hockey and the PWHPA in specific," PWHPA operations specialist Jayna Hefford said in a news release. "We are steadfast in our belief that the development of a professional ladies's hockey league with the very best players on the planet will need a brand-new level of infrastructure and resources to guarantee its long-lasting success, and this partnership brings us another step more detailed to our objective."
Toronto will likewise play host to a future Dream Gap Tour video game once it is considered safe by health authorities throughout the COVID-19 pandemic.
"Over the years, the Toronto Maple Leafs have actually been devoted fans of females's hockey," Maple Leafs president Brendan Shanahan stated in a declaration.
Rangers to host PWHPA video game Feb. 28
"Beginning with [previous group president and basic supervisor] Brian Burke's initial support of the now-disbanded CWHL and continuing today, the Maple Leafs stand in support of Jayna Hefford and the PWHPA and recognize their efforts and unbelievable sacrifice in their determination to form a single, unified, sustainable professional league. Women's hockey should have absolutely nothing less."
Previously this week, it was revealed the New York Rangers would be the first group to hold a PWHPA game, arranged for Feb. 28 at Madison Square Garden.
The league, founded in 2019 and consisted of about 125 of the world's best players, was formed to advocate for and advance equity, fairness and opportunity in women's expert hockey.
Hefford, who retired from the Canadian females's group in 2015 after 17 seasons, previously said the best way for a females's professional hockey league to be successful is to align with the NHL in some method.
Their objective is a league that pays them enough to be full-time professional gamers with the exact same competitive, medical and insurance coverage supports the male pros get.